Insight: People LOVE to share their opinions. Whether it’s for a topic they care deeply about, to be a part the conversation, or even just to play devil’s advocate, we love to make our perspectives heard.

Way In: We will use a social media campaign to give a new perspective on classic stories for people to talk about. Through these refreshing and potentially controversial perspectives, we will give our audience the opportunity to share their opinions and perspectives, making Penguin at the center of these social conversations.

Copywriters: Jenny Kim and Hannah Glickenhaus

Art Director: India Pearman

(Student Project)