Loud & Clear

Young Ones 2022 Shortlist

Insight: We all have been in situations where we want to say something but can’t find the exact words to say it. It’s frustrating, we know. So instead, let a B&O speaker deliver the exact message for you.

Way In: Until now, B&O’s ad campaigns focused more on exclusivity and appealing its high quality products. Through music, relatable situations, and excellent sound quality, the “Loud & Clear” campaign will focus more on creating a personal connection with consumers.

Copywriters: Jenny Kim and Michelle Sylvest

Art Directors: Jenny Kim and India Pearman

(Student Project)