Client: Queue
Queue is a social media platform where users can upload TV shows and movies they’ve watched as well as streaming platforms. Users can look at other users’ profiles when choosing their next TV show or movie to stream. In short, the app solves the “what to watch next” crisis.
Junior Account Executive: Truman Leung
Copywriters: Zach Hage, Giovanni Natasha
Art Director: Ghalia Ghuniem
Strategist: Jenny Kim
Request and Objective
Request
Create a weekly newsletter that consists of CEO interviews, opinion articles, and movie reviews.
Advertising Objective
The newsletter objective is to raise awareness of the app and raise engagement with the Queue community.
The plan we came up with
Target Audience
Demographics
BU students (can branch out to other college students in Boston)
Age: 18-22
Location: Boston
Psychographics
Interests
streaming services.
binge-worthy TV-shows.
Behavior
struggling to find TV-shows/movies to watch next.
Problem: Not many college students will subscribe to a newsletter.
Solution
Written Film Reviews
Reading a review before potentially wasting 2-3 hours is way more. efficient. So, we’ll provide that for our audience with the newsletter.
Written Film Explanations
Who else races to their phone to figure out what exactly the ending meant to a movie or TV show?
Queue’s newsletter will already have those explanations to those cliffhangers and theories.
Key Promise
We will execute email and OOH ads for the Queue newsletter. These will help users to choose their next show/movie.
Support Points
How do our consumers think right now?
The target audience generally does not know about the Queue newsletter nor the Queue app.
What do we know about our consumers?
Many college students use streaming services to relieve stress, find entertainment, or indulge in films. Several of them also look for interpretations, reviews, and opinions to find clarity in some films as well.
What do we want our consumers to do?
We want consumers to read these newsletters and motivate them to use the Queue app.
Deliverables
We sent out our weekly newsletters through email subscriptions and OOH ads. They had QR codes directly to the newsletter so it’s easily accessible.
